Friday, 24 July 2009

In praise of... Nick Grimshaw

I have to admit to being a little sad when i heard that Colin Murray was leaving Radio 1: his brand of humour and eclectic music taste on his late late evening weekday show worked for me. But now we have Nick Grimshaw (Grimmers) in his place it makes me realise just how old the previous show had become. Nick not only sounds young (well, he is), only occasionally sounding like he's trying too hard, but the music sounds younger too. I'm particularly enjoying his countdown of "1000 albums you should hear" feature, varied as it is. He was good on Switch, but this new show is beginning to sound confident and fun.

It's a good move for Radio 1, who constantly need to do more to attract a younger audience to radio. Nick Grimshaw can only help bring in that sub-24 audience that we need to learn to love radio. Radio 1 now sounds like its target audience between 10pm and midnight, which is a good thing.